Experts at the first THINK NEXT by Franke summit discussed key food trends. It became clear that digitization will have a strong influence on future developments in the food industry. Bits and bytes are knocking at the kitchen door and are increasingly changing meals and habits.
Over 500 people caught a glimpse of the kitchens of the future at the first THINK NEXT by Franke summit. The day got off to a relaxed start with bread rolls and jam and acai bowls, before participants went on to gain interesting insights into the areas of kitchens, design, consumer behavior, architecture and technology. As well as the plenary sessions, there were trend labs on the themes of consumer insights, water, food and coffee, and two insight sessions on technology and interior design and architecture, offering new and interesting insights into these areas. So what can we expect in the next few years?
The insight session The Influence Of Technology On The Future Of Cooking by Marius Robles, CEO and co-founder of Reimagine Food (https://www.reimagine-food.com/), based in Barcelona, demonstrated to the audience that we are in the midst of a revolution. Online platforms and apps with recipe ideas have been enjoying huge popularity for several years and, more recently, food bloggers have also begun to emerge. The hashtag #food is currently the 26th most popular hashtag on Instagram with 234.5 million likes (https://top-hashtags.com/instagram/).