Tom Froese is a bright spark on Canada’s creative map, both as a designer and as an illustrator. But speaking of himself, he uses another description also. Which he feels describes him better.
He lives in a rural village called Yarrow, in British Columbia. His young face strikes you as hipster, although he often wears checked shirts that make him look like a typical Canadian woodcutter. But he’s hardly a hipster or a woodcutter. Or a hipster woodcutter. Just as he can’t be labelled only as either a designer or an illustrator. Because Tom Froese – who collaborates with international companies and publishers such as Wired, Monocle, The Walrus and Laurence King Publishing – is first and foremost a creative mind, brimming with talent not confined to any single label.
He’s a many-sided freelance operating in various fields, both digital and analogical, equally at ease carrying out hand-printed typographical products or creative computering. Tom describes himself thus:
“In my thinking, I am a designer. In my feeling, my intuition, I am an illustrator. But I prefer to use the term commercial artist. In many ways, this encapsulates both design and illustration, and I don’t think I could ever simply be one or the other”.