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Interview with Alexander Zschokke, CEO of Franke

Franke looks back at a 106-year-old success story, in which we have established ourselves with customers, consumers, and partners. However, radically changing consumer behavior and the newly established information media demand a much stronger interaction with consumers. The basis for this interaction is therefore our new brand world, “Make It Wonderful”, which showcases itself as fresh, exciting, and exceptional.

Together with employees and external partners such as architects, designers, and chefs, Franke developed the “Make It Wonderful” brand world and launched it in January 2015. The backdrop is to this is that people always experience beautiful, emotional moments with Franke products in their lives – whether it’s in the kitchen, bathroom, or simply enjoying a cup of coffee. It is the small, wonderful moments that make life unique. And this is exactly where “Make It Wonderful” steps in.

Franke has always been a pioneer, ever since Hermann Franke founded the firm. This spirit of innovation will now be shared together with renowned speakers from different fields at the first “THINK NEXT by Franke” summit on August 31, 2017, at our headquarters in Aarburg, Switzerland. Discover more about the brand world of Franke and the forthcoming summit in an interview with Alexander Zschokke, CEO of the Franke Group.

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