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Do you know who the best known Italian wine influencers in the world are?

There are three Italians among the top social media wine influencers for 2017. This according to a classification drawn up by Julien Miquel, himself a top wine blogger and social media wine celebrity. And who names the digital sommelier in his prestigious wineblog Social Vignerons?

 

The fact that Italian is one of the languages frequently spoken among the best wine influencers is due to a Frenchman. This year, on his massively-followed social portal ‘Social Vignerons’, the wine expert Julien Miquel has again published his annual classification of the world’s most quoted and clicked-on web 2.0 wine influencers.

Social Vignerons is a hugely authoritative reference point in the wine sector. Just think, only six months after its launch in 2014, it was voted “Best New Wine Blog” at the Wine Blog Awards. In this age of social media, of instant communication, of connectivity and sharing, to be named in Julien Miquel’s top list is an enviable achievement and an invaluable conquest.

In Miquel’s top wine influencer classification for 2017 – chosen from bloggers, winemakers, journalists, connoisseurs and winelovers – three Italians appear in the 30 highest positions: Andrea Gori, Marilena Barbera and Francesco Saverio Russo. Respectively in positions 14, 21 and 22.

Andrea Gori: a 2.0 sommelier among the top 20 wine influencers

Chief sommelier in the Trattoria Da Burde, the restaurant in Florence which his family have owned since 1927, but also a journalist on Business People, writer and organiser of events for God Save the Wine. The latter is a multi-media wine festival which for every edition gathers winelovers and professionals and guides them on a wine-tasting tour of 10-12 winemakers in some of Italy’s most beautiful areas, between Florence, Roma, Bologna and Verona. Andrea Gori is highly versatile, multi-tasking and experimentally-minded.

But he is above all – as he likes to call himself – “an IT sommelier”. Because his twin passions are wine and technology. Two worlds which Andrea combines by using every tool that the web 2.0 offers for communicating everything to do with wine. From his first self-produced videos on wine – which today count a total of over 1 million and 600 thousand views – to the Da Burde wine blog: launched in 2007, in less than two years this became the most widely followed Italian wine blog, favoured by swarms of wine enthusiasts.

 

The other two top Italian wine influencers in the top 30: Marilena Barbera and Francesco Saverio Russo

First in the 21-30 list is a woman, a Sicilian winemaker whose online activities perfectly integrate social media potential with a wine expertise that is friendly, simple and confidential. Marilena Barbera is the most social of winemakers, with 13 thousand followers spread between Twitter, Facebook and Instagram. She uses her blog to tell stories about wine, to share her reflections, to describe wine harvests and tasting sessions, but also to post photos of wine and vineyards shot between land, sky and sea, which she shares on Flickr in HD, allowing anyone who wishes to download and share them.

Emotional storytelling is Saverio Russo’s speciality in his Wineblogroll. An original blog style, which he invites people to “take a look at, wander through and comment on”, as though in pleasurable conversation among friends. His tone of voice is relaxed and cordial, the opposite extreme from the pompousness often displayed by self-important wine specialists. As a simple sample of his style, as well as articles and wine reviews recounted in an informal and colloquial mood, Saverio’s blog does not pass judgement on wines or award them points or stars: he awards them hearts. A winelover indeed…

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Do you know who the best known Italian wine influencers in the world are?
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There are three Italians among the top social media wine influencers for 2017. This according to a classification drawn up by Julien Miquel, himself a top wine blogger and social media wine celebrity. And who names the digital sommelier in his prestigious wineblog Social Vignerons?
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