Design invades Milan. Concurrently with the 2017 Salone del Mobile, during Milan Design Week the city becomes the stage for all today’s furnishing and interior architecture trends and all related creative updates, including countless unmissable events. Here are just three of them.
Encounters, master classes, installations, events and parties which transform the city for a whole week. We’re talking about the pulsing core of Milan Design Week 2017, which as always will attract the best creative energy in furnishing and design to the capital of Lombardy.
The main nucleus of the international exhibition revolves around the Salone del Mobile furniture show, in the halls of the FieraMilano in the Rho district. But the freest and most lively circulation of ideas takes place within the whirl of Milan Design Week events, spread across numerous locations around the city, which offer extraordinary multiple settings for an off-Salone week that provides focus and visibility for start-ups and young talent as well as prestigious furnishing brands.
It’s not easy to provide a precise description of the Milan Design Week, precisely because it is a complex crossroads for interchanges between business and culture, the imaginative and the visionary, the past and the future.
In itself, as has been evident in previous editions, Milan Design Week 2017 is a combination of many events: an invaluable rendez-vous for furnishing sector professionals, a prestigious stage for emerging and established design studios, a junction for highly innovative ideas, a creative and planning hub focused on evolution in living habits, a giant forum for master classes, lectures and round tables… such as, for example, those organised by the Icon Design magazine, which we will talk about a little later, and so much more besides!
A mega-event which undeniably has design inside, but which is open and hospitable towards many other sectors: technology,art, fashion and food, to mention just a few.