Product catalogue for Ipad users, “Franke Italia, 2017 Collections”: everything you want to know is here.
Printed catalogues farewell: today’s products are presented via digital catalogue. The balance is clearly tipping: a growing number of companies create a catalogue app. One of them is us, with “Franke Italia, 2017 Collections”: the digital product catalogue for Ipad users, available in Apple Store.
First and foremost, a clarification: as we all know, digitalization has become an unstoppable trend, and the growing public request for interactive communications is increasingly massive. Nonetheless, in this necessarily technological context, the catalogue – whether it be a furnishing catalogue, a fashion catalogue or a travel catalogue – is a tool still widely used in many commercial situations, and remains a necessary instrument in any context that offers a wide range of products or services in need of illustration. What changes with a digital catalogue is not so much its function, but its form of presentation and use. Between paper and a touchscreen, in other words, even in the case of a catalogue of product collections like ours, a whole new world opens up.