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What is a catalogue App? Find out, with our new digital catalogue

Product catalogue for Ipad users, “Franke Italia, 2017 Collections”: everything you want to know is here.

Printed catalogues farewell: today’s products are presented via digital catalogue. The balance is clearly tipping: a growing number of companies create a catalogue app. One of them is us, with “Franke Italia, 2017 Collections”: the digital product catalogue for Ipad users, available in Apple Store.

First and foremost, a clarification: as we all know, digitalization has become an unstoppable trend, and the growing public request for interactive communications is increasingly massive. Nonetheless, in this necessarily technological context, the catalogue – whether it be a furnishing catalogue, a fashion catalogue or a travel catalogue – is a tool still widely used in many commercial situations, and remains a necessary instrument in any context that offers a wide range of products or services in need of illustration. What changes with a digital catalogue is not so much its function, but its form of presentation and use. Between paper and a touchscreen, in other words, even in the case of a catalogue of product collections like ours, a whole new world opens up.

Digital and interactive product catalogues: an instrument that boosts involvement.

The creation of a digital catalogue for Ipad users, or simply for tablet users, means offering clients a mobile contact which they can consult at any moment, from anywhere… a particularly invaluable offer for at least two reasons:

  • it allows any user to immerse themselves in a reality they can explore in whatever way they want
  • it allows our sales network to optimize the presentation of all our products’ features and details, and to interact dynamically with our potential customers.

But that’s not all. For a company like ours, always strongly focused on eco-sustainability, the decision to launch a digital catalogue is also powered by a further vital factor: the possibility of concretely implementing our commitment to the environment, by notably reducing the consumption of paper, printing ink, fuel for road transport, and a whole range of lesser costs connected with creating and updating printed catalogues.


With the “Franke Italia 2017 Collections” catalogue app, choosing a product becomes a wonderful experience

As we were saying, if printed catalogues are being phased out in favor of digital catalogues for tablet, the main reason is the new user-friendly functionalities offered by the latter. This is the case with our Franke catalogue app which, in a simple but highly engaging way, introduces you to all the novelties in our collections, plus various bonuses, including chef Bruno Barbieri’s special recipes.  

Between a tap here and a swipe there, consulting our digital catalogue of kitchen appliances now becomes a wonder-filled ‘wonderful’ experience, offering everyone the possibility of:

  • viewing the photo gallery and enjoying the parade of product line novelties
  • watching videos that recreate kitchen ambiences, harmonies and lifestyle choices
  • activating chosen captions, to explore every item in maximum detail
  • taking a look at “What’s Bruno Barbieri cooking today?”, and trying out their own culinary skills


Not bad, no? Try for yourself!

New Mythos induction hob

An induction cooking top that is perfect for constant-power continuous cooking.

Mythos hood for extraction hob

An extraction system that combines perfectly with the Mythos series induction hob

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Article Name
Cos’è un App catalogo? Scopritelo con il nostro nuovo catalogo digitale
Catalogo cartaceo addio, oggi i prodotti si presentano con il catalogo digitale. Il distacco è ormai un dato di fatto: un numero sempre crescente di aziende realizza un'app catalogo.
Publisher Name
Franke Kitchen System
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