Alexander Zschokke, CEO of the Franke Group, shares his thoughts on the role of the kitchen in general and on cooking in particular. In his opinion, we first have to understand how people live and what they expect from a kitchen as an environment, rather than just a place with cooking tools. He talks about the importance of fresh and local ingredients, and the impact technology has on the latest developments in and around the kitchen. He provides us with exclusive in-depth reflections on how he sees the world in this regard – and even shows us his cooking skills when he prepares delicious seafood pasta. Buon appetito!